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Webinar: The Ultimate Challenge for Pharma - Ensuring Launch Success
In the first year of launch, more than a third of all drugs failed to meet market expectations. At the same time, 26% far exceeded expectations. How can pharma companies ensure launch success in today’s rapidly evolving scientific landscape?

Effective KOL engagement is foundational for a successful launch strategy. During this webinar, we will examine the common reasons for launch failure followed by best practices for overcoming these challenges shared by Mark Rees-Saunders, Senior Director, Global Field Medical Excellence at Astellas, Véronique Gras, Associate Director Field Force Effectiveness at Bristol Myers Squibb, and Konstantinos Kofinas, Head of Business Innovation at Menarini.

These medical and commercial leaders will share insights on:
- Challenges around launches
- The importance of real-time customer intelligence in a launch environment
- Best practices on identifying and engaging the right KOLs and digital opinion leaders for your launch
- Optimizing MSL resources to accelerate scientific engagement and inform strategy

Please register with your work email address only. All personal email address registrations will be rejected.

Jun 21, 2022 11:00 AM in Paris

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Chloé Van den Bussche.